Oils, Fats & Fatty Acids innovation
Nov 2014
ABSTRACT
The presence of oils, fats and fatty acids among new product launches tracked is declining globally, with a -3% decline measured, when comparing
launches tracked in 2013-H1 and 2014-H1. The top category for tracked global launches is bakery (17%), followed by confectionery in which the top... More 
TOP 3 SUB-CATEGORIES
- Chocolate
- Sweet biscuits/cookies
- Cakes - Pastries & Sweet Goods
TRENDING
TRENDING
DOWN
DOWN
Global
REGION
ANALYZED
ANALYZED
-3%
2014 VS 2013
INGREDIENTS ANALYZED
Food & beverage launches only;
Vegetable Oil
Vegetable Oil
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-3% (2014 vs 2013)
TOP COMPANY
Nestle
TOP CATEGORY
Bakery
TOP INGREDIENTS
Vegetable Oil
REGION ANALYZED
Global
DATE ANALYZED
2014 vs 2013
-3% (2014 vs 2013)
TOP COMPANY
Nestle
TOP CATEGORY
Bakery
TOP INGREDIENTS
Vegetable Oil
REGION ANALYZED
Global
DATE ANALYZED
2014 vs 2013
Source: Innova Market Insights
Previous Ingredient Analysis on FoodIngredientsFirst.com
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Innova Market Insights data indicates a rising global trend in the use of vegan claims in food and beverage launches, with a +12% average annual growth between 2019 and 2023. In 2023, the primary category for these launches was Bakery (12%). Key positioning statements for these launches in 2023 included Gluten Free (40%), Organic Free (28%), and No Additives/Preservatives (25%).
Hydrocolloids innovation
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Innova Market Insights data shows that in global food & beverage launches, there is an increase in stabilizer use with a 3% year-over-year growth when comparing the years 2022 and 2023. Within this trend, the Bakery category emerged as the leading category segment with 21% of the total launches in 2023. Xanthan Gum was the leading stabilizer ingredient.
Fiber fortification innovation
Feb 2024
Innova Market Insights data indicates that the use of fiber ingredients in food & beverage launches is increasing globally with a 3% growth from October 2018 to September 2023. From October 2022 to September 2023, most often, fiber ingredients were used for Bakery launches and Inulin was the leading fiber ingredient.
